Eye-care ad campaign uses storytelling to engage readers

Storytelling from the perspective of an eye doctor inspired this latest James Gang magazine campaign for Right Medical ophthalmic equipment. The ads stand out as fresh, innovative and engaging in the category. The concept is a result of extensive interviews with Right Medical suppliers and distributors to determine the issues influencing their customer’s purchasing habits. The whimsical copywriting and playful art direction is a James Gang signature. (Shown below are two ads from the campaign.)

Right Medical ad campaign © 2007-2008 The James Gang