Building a grassroots database to send a message to Big Pharma

Do any of your family or friends suffer from prescription drug side effects? If so, this is a website that you’ll want to know about and share. The James Gang got involved in sending a message to Big Pharma through a personal connection. Friends of ours, whose son died due to prescription drug side effects, contacted us to help with this important cause. Julie and Peter Wood, along with psychiatrist and Pharmageddon author Dr. David Healy, are profiled in the Globe and Mail: Drug-risk website aimed at consumers.

“A high-profile critic of Big Pharma and a Toronto couple are building a grassroots database to gather information about side effects” Globe and Mail

We are working with Dr. David Healy, Dr. Nancy Olivieri, many other medical professionals, and patient advocates like Julie and Peter Wood, to build a database of real-world, patient-reported, drug side effects. This grassroots data will be used to provide the full picture on prescription drug side effects. Most of us believe that Rx drugs are fully tested, and pronounced safe, before being sold. However the determination of what is “safe” is currently skewed by clinical trials. The trials are controlled by pharmaceutical companies whose objective is to sell as much product as possible. To do this they promote the benefits and minimize the dangers of their medications. Drug side effects which are not listed as “known side effects” are often dismissed by both the drug companies and doctors.

To counter this distortion, will collect patient data on drug side effects, publish the data publicly, and provide a free report to patients to take to their doctors. The big bonus for patients, is that once this medical data is published, the drug companies are obligated to acknowledge the negative side effects exist.

“In designing, we recognized the powerful opportunity we had to combine grassroots activism, social media, and storytelling to deliver a message to Big Pharma they couldn’t ignore. We decided to use Skype, and other video-conferencing software, to interview patients around the world — and ask them to tell us their true-life stories about drug side effects and the impact its had on their lives.” Billiam James, Co-founder The James Gang will feature personal stories — Skype interviews — with people around the world who want to share their personal experiences to help raise awareness about dangers of prescription drug side effects. Here is the first published interview with Maria Bradshaw, the co-founder and CEO of CASPER (Community Action on Suicide Prevention Education & Research) in New Zealand.

The site has just been launched in beta-mode with a complete search function listing all medical drug side effects using FDA and Lexi-Comp Data. We are working on the patient reporting function, which will record and save patient-reported side effects. Users will be able to print-out this detailed listing of side effects and share it with their doctor and pharmacist.


Franke James’ “Dear Office-Politics” game-book wins Axiom Book Award

Photo imposition of Axiom Award medal on Dear Office-Politics book cover
March 17, 2010 -– Toronto, Canada

Dear Office-Politics, the game everyone plays is the winner of a 2010 Axiom Business Book Award.

Franke James’ innovative game-book was awarded the Bronze Medal in the HR/Employee Training category. Dear Office-Politics is a role-playing game that encourages lively discussion of workplace issues. It helps people exercise their ethical muscles, analyze power, increase empathy, and understand why the “right” course of action is actually in their — and the company’s best interests.

jamesAuthor Franke James responded, “It’s really exciting that Axiom chose to recognize Dear Office-Politics — because it’s a radical departure from standard business books. It’s a Game and a Book — all rolled into one. It’s filled with fun, splashy, full-color graphics. It looks very entertaining. But at its core, it’s an educational, training game that sneaks up and surprises people. You can learn a lot by observing how your coworkers “explain” their ethical decisions. And gain deeper insight — and empathy — into why people behave the way they do.

“So, it’s just great fun that Axiom chose to give it an award. I’m thrilled! On behalf of all the Office-Politics advisers who have helped me in creating this book — and the many people who have written into the site since 2002, I want to thank Axiom for this award! Yeah!! It’s a special victory. Thank you!”

Axiom Award Honors the Best Business Books in North America

Axiom Award medalThe Axiom Business Book Awards are dedicated to identifying the best business books published each year for the North American market. The awards are highly competitive and attract entries from a wide range of publishers. The Axiom Awards are the only U.S.-based award contest focused solely on business books. The awards are presented by Jenkins Group Inc., a Michigan-based book publishing company that has operated the IPPY Book Awards since 1996. Sponsors also include Inc. Magazine and PR firm, Padilla Speer Beardsley.

Dear Office-Politics merges education and entertainment to teach ethics

Dear Office-Politics, the game everyone plays is the dilemma-based social game that teaches you how to play (and laugh at) office politics. Players step into the role of “Office-Politics Advisers” and offer their best, sage advice on thorny issues (drawing on the well-known fact that everyone knows what the other person should do to fix their problems!) It provides a safe way to discuss difficult workplace issues, as well as the opportunity to practice ethical decision-making and creative problem-solving. (And it gives workers the opportunity to observe how their colleagues make ethical decisions — which can be very revealing!) Continue reading “Franke James’ “Dear Office-Politics” game-book wins Axiom Book Award”