Verbotomy launches on “b”, Baltimore’s free daily newspaper


Verbotomy: Are you stuck for a word? Play Verbotomy at b.

Verbotomy, the daily create-a-word game is launching at b, Baltimore’s free daily newspaper. The game has been completely integrated into b’s website (www.bthesite.com) using the paper’s existing log-in system. Each day, b readers are challenged to invent a word to match the new definition, and vote for their favorites. Winning word of the day is published in the print edition.

The launch with the b is being promoted with the release of a new Verbotomy “movie trailer”, titled “Are you stuck for a Word?” The video features invented words created by (or for) Dan Pink (Johnny Bunko), Amy Sutherland, Kurt Vonnegut and Britney Spears — artists and writers who have all been featured on Verbotomy. The video is also a “call to action”, urging everyone to invent new words “to describe the incredibly weird things that are happening today”. And to do it, not just for themselves, but “for the whole frigging planet!”

See and share the video here:
http://www.verbotomy.com/verbotomize.php

How Verbotomy Works
Verbotomy works like a three-way cross between a puzzle, comic and blog. Every day we would publish a new definition and comic. Readers are challenged to create an invented word to match the definition, and vote for their favorite. The winning word of the day gets featured with the comic in the print edition.

Here are sample print pages from the first week:

Verbotomy in b
July 22 PDF

Benefits for b:

  1. Integrated Cross-Platform Entertainment: Daily content for web and print editions.
  2. Hilarious User-Generated Content: It’s a showcase for reader creativity and cleverness.
  3. A Social Networking Game: Voting, sharing, groups, and something to talk about every day.
  4. Right-Brain Exercise: Verbotomy is good for you! It’s the daily brain exercise that keeps your creative mind sharp — like Sudoku for your imagination.
  5. Snack Culture: Daily easy-to-digest content fix.

Verbotomy is Easy

  • Easy-to-understand game concept (Invent a word to match the definition and comic.)
  • Easy to manage content and users (Daily content fix which encourages short, funny and focused, user-generated content.)
  • Easy technical set-up (Integrated int site using the same technology as Google Gadgets. Produces daily print-ready PDFs sized to fit publisher print specifications.)

For more details see the Verbotomy Publisher’s Overview

About Verbotomy
Verbotomy is the create-a-word game and comic. Every day we publish a new definition and comic. Players are challenged to create a word to match the definition, and then vote for the best. It’s creative, satirical and quirky, so it’s usually good for a laugh… And as a creative brain exercise, it’s also good for you!

Newspaper publishers use Verbotomy as a tool to build local communities and showcase cross-platform, user-generated content. The game works like a three-way cross between a puzzle, a comic and a blog and can be easily integrated into the publishers site. The online game produces daily batches of short, funny, localized, user-generated content — the winning word of the day and comic — which get published in the print editions.

About “b”
b is the new Baltimore free daily newspaper and website for people in their 20s and 30s. With its companion newspaper, b, the site is an ongoing conversation among our reporters, bloggers and readers, to provide the most complete picture of what’s going on in the area. See : www.bthesite.com

Amy Sutherland Shamus Verbotomy

News on The James Gang’s create-a-word game Verbotomy

Amy Sutherland is the author of a great new book titled “What Shamu Taught Me About Life, Love and Marriage“. In it she tells of her experience using exotic animal training techniques on her husband. After all, if they can train a seal to balance a ball on its nose, surely she could train her husband to pick up his socks. Well guess what? It worked! And hence the verb “shamu” was born. It means to “use animal training techniques on humans”, which exactly what Amy is going to do this week at Verbotomy.

Amy Sutherland (www.amysutherland.com), has offered a treat, or should I say a reward, for most creative player of week: A signed copy of her latest book: “What Shamu Taught Me About Life, Love and Marriage”. We will be offering this prize the top player of week during our “Shamu Week”, which runs from May 19 – May 25, 2008.

Amy Sutherland

About What Shamu Taught Me

While observing exotic animal trainers for her acclaimed book Kicked, Bitten, and Scratched, journalist Amy Sutherland had an epiphany: What if she used these training techniques with the human animals in her own life –namely her dear husband, Scott?

The next time her forgetful husband stomped through the house in search of his mislaid car keys, she asked herself, “What would a dolphin trainer do?” The answer was: nothing. Trainers reward the behavior they want and, just as important, ignore the behavior they don’t. Rather than appease her mate’s rising temper by joining in the search, or fuel his temper by nagging him to keep better track of his things in the first place, Sutherland kept her mouth shut and her eyes on the dishes she was washing. In short order, Scott found his keys and regained his cool. “I felt like I should throw him a mackerel,”she writes. In time, as she put more training principles into action, she noticed that she became more optimistic and less judgmental, and their twelve-year marriage was better than ever.

What started as a goofy experiment had such good results that Sutherland began using the training techniques with all the people in her life, including her mother, her friends, her students, even the clerk at the post office. In the end, the biggest lesson she learned is that the only animal you can truly change is yourself.

Full of fun facts, fascinating insights, hilarious anecdotes, and practical tips, What Shamu Taught Me About Life, Love, and Marriage describes Sutherland’s Alice-in-Wonderland experience of stumbling into a world where cheetahs walk nicely on leashes and elephants paint with watercolors, and of leaving a new, improved Homo sapiens.

About Amy Sutherland

Amy Sutherland is the author of Kicked, Bitten, and Scratched and Cookoff. Her articles have appeared in The New York Times, Los Angeles Times, and The Boston Globe. She has a master’s degree in journalism from Northwestern University. Her feature piece “What Shamu Taught Me About a Happy Marriage,” on which this book is based, was the most viewed and most e-mailed article of The New York Times online in 2006. Sutherland divides her time between Boston and Portland, Maine.

The winner will be chosen based on the final stats on the Verbotomy Weekly Author Ranking for the week starting on Monday May 19, 2008.