{"id":418,"date":"2011-04-27T14:09:52","date_gmt":"2011-04-27T18:09:52","guid":{"rendered":"http:\/\/www.jamesgang.com\/ideas\/?p=418"},"modified":"2011-04-27T14:10:01","modified_gmt":"2011-04-27T18:10:01","slug":"who-cares-about-the-forest","status":"publish","type":"post","link":"https:\/\/www.jamesgang.com\/ideas\/who-cares-about-the-forest\/","title":{"rendered":"Who cares about the Forest?"},"content":{"rendered":"<p><a href=\"http:\/\/twitter.com\/frankejames\"><img loading=\"lazy\" decoding=\"async\" id=\"profile-image\" class=\"alignleft\" style=\"margin-right: 12px; border: 0pt none;\" src=\"https:\/\/www.frankejames.com\/debate\/wp-content\/f_jamestwitter_CBC_bigger2.jpg\" alt=\"\" width=\"73\" height=\"73\" \/><\/a><strong><em>\u201cWho cares about the Forest?\u201d<\/em><em><\/em><\/strong> is the question author\/artist <a href=\"https:\/\/www.frankejames.com\/?page_id=28\"><strong>Franke James\u2019<\/strong><\/a> explores in her creative personal story for the <a href=\"http:\/\/www.fsccanada.org\/fscstory.htm\">Forest Stewardship Council of Canada<\/a>. Franke is the author of <a href=\"https:\/\/www.frankejames.com\/?p=116\">Bothered By My Green Conscience<\/a> which merges science, art and storytelling to inspire people to take action and \u201cdo the hardest  thing first\u201d for the planet. <\/p>\n<p>The visual essay is below. You can also watch it as an <strong><a href=\"https:\/\/www.frankejames.com\/debate\/?p=5714\">animated video.<\/a><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Who cares about the Forest?\" src=\"https:\/\/www.frankejames.com\/fscimages\/BF_sprucecover4.jpg\" alt=\"Drawing of Boreal Forest by Franke James\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" id=\"snailmail\" title=\"Funny that snail mail is what woke me\" src=\"https:\/\/www.frankejames.com\/fscimages\/1_funnymail5.jpg\" alt=\"Funny that snail mail is what woke me photo illustration by Franke James\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"What woke Franke James\" src=\"https:\/\/www.frankejames.com\/fscimages\/2_frankewoke1.jpg\" alt=\"What woke Franke James\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"My bookkeeper asked Do you really have to kill so many trees?\" src=\"https:\/\/www.frankejames.com\/fscimages\/3_bookkeepersap.jpg\" alt=\"My bookkeeper asked Do you really have to kill so many trees? drawing by Franke James\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"How can you call yourself an enviro mental ist if you print on dead trees\" src=\"https:\/\/www.frankejames.com\/fscimages\/4_deadtrees.jpg\" alt=\"How can you call yourself an enviro mental ist if you print on dead trees photo and drawing by Franke James\" width=\"730\" height=\"600\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"the truth is\" src=\"https:\/\/www.frankejames.com\/fscimages\/4_thetruth1.jpg\" alt=\"But the truth is, I was like a Flopsy Bunny\" width=\"730\" height=\"211\" \/><img loading=\"lazy\" decoding=\"async\" title=\"soporific bunny holding Beatrix Potter book\" src=\"https:\/\/www.frankejames.com\/fscimages\/5_soporific.jpg\" alt=\"soporific bunny holding Beatrix Potter book drawing by Franke James\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Dreaming that so long as I obeyed the three R's all wood be well\" src=\"https:\/\/www.frankejames.com\/fscimages\/6_threeRs.jpg\" alt=\"Dreaming that so long as I obeyed the three R's all wood be well, drawing by Franke James\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"But that soporific feeling ends as we drive into the Boreal Forest\" src=\"https:\/\/www.frankejames.com\/fscimages\/7_drive_boreal.png\" alt=\"But that soporific feeling ends as we drive into the Boreal Forest, photo illustration by Franke James\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"And an 18 wheeler\" src=\"https:\/\/www.frankejames.com\/fscimages\/8_18wheeler.png\" alt=\"an 18 wheeler, Photo illustration by Franke James\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"with 70 tons of fresh cut trees whizzes by\" src=\"https:\/\/www.frankejames.com\/fscimages\/9_70tons.png\" alt=\"with 70 tons of fresh cut trees whizzes by, Photo illustration by Franke James\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"The Boreal Forest is being logged\" src=\"https:\/\/www.frankejames.com\/fscimages\/10_Forestlogged2.jpg\" alt=\"Boreal Forest is being logged, Photo illustration by Franke James\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Boreal Forest map shows it stretches from the Yukon to Labrador and takes up more than 50 per cent of Canada's land mass\" src=\"https:\/\/www.frankejames.com\/fscimages\/Boreal_Map2.jpg\" alt=\"Boreal Forest map, illustration by Franke James\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Black Spruce lying on forest floor\" src=\"https:\/\/www.frankejames.com\/fscimages\/11_forestfloortall.jpg\" alt=\"Black Spruce lying on forest floor, photo illustration by Franke James\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"The feller buncher picks up the 50 ft tree\" src=\"https:\/\/www.frankejames.com\/fscimages\/12_fellerbuncher1.jpg\" alt=\"The feller buncher picks up the 50 ft tree photo illustration by Franke James\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Why do they waste the tops\" src=\"https:\/\/www.frankejames.com\/fscimages\/13_asparagus.jpg\" alt=\"Why do they waste the tops, photo illustration by Franke James\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"But the bigger question\" src=\"https:\/\/www.frankejames.com\/fscimages\/14_bigquestion.jpg\" alt=\"But the bigger question, photo illustration by Franke James\" width=\"730\" height=\"114\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Is it right to cut trees\" src=\"https:\/\/www.frankejames.com\/fscimages\/15_jaw_logs.jpg\" alt=\"Is it right to cut trees, photo illustration by Franke James\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"But who am I to point fingers\" src=\"https:\/\/www.frankejames.com\/fscimages\/16_pointfingers.jpg\" alt=\"But who am I to point fingers, photo illustration by Franke James\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Fiber can only be recycled a half dozen times\" src=\"https:\/\/www.frankejames.com\/fscimages\/17_paperforest.jpg\" alt=\"Fiber can only be recycled a half dozen times, photo illustration by Franke James\" width=\"730\" height=\"414\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"But living without forests is unthinkable\" src=\"https:\/\/www.frankejames.com\/fscimages\/18_unthinkable.jpg\" alt=\"But living without forests is unthinkable photo illustration by Franke James\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Forests are the lungs of the planet\" src=\"https:\/\/www.frankejames.com\/fscimages\/19_lungs_planet.jpg\" alt=\"Forests are the lungs of the planet, illustration by Franke James with source illustration from istockphoto\" width=\"730\" height=\"590\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" id=\"water\" title=\"Boreal Forest is our tap, illustration by Franke James, features forest water photo by D. Langhorst, Ducks Unlimited, from A Forest of Blue, Pew Environment Group\" src=\"https:\/\/www.frankejames.com\/fscimages\/20_water_tap.jpg\" alt=\"Boreal Forest is our tap, illustration by Franke James, features forest water photo by D. Langhorst, Ducks Unlimited, from A Forest of Blue, Pew Environment Group\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" id=\"bank\" title=\"Boreal Forest is biggest carbon storehouse piggy bank illustration by Franke James, features Boreal wetlands photo by Chad Delany, from A Forest of Blue, Pew Environment Group\" src=\"https:\/\/www.frankejames.com\/fscimages\/21_carbonbank4.jpg\" alt=\"Boreal Forest is biggest carbon storehouse piggy bank illustration by Franke James, features Boreal wetlands photo by Chad Delany, from A Forest of Blue, Pew Environment Group\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"I drop by WWF Canada to ask Monte Hummel\" src=\"https:\/\/www.frankejames.com\/fscimages\/14_MonteintroWWF.jpg\" alt=\"I drop by WWF Canada to ask Monte Hummel, photo illustration by Franke James features head shot photo of Monte supplied by WWF\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"The forest is habitat\" src=\"https:\/\/www.frankejames.com\/fscimages\/14_WWFhabitat10.jpg\" alt=\"The forest is habitat photo illustration by Franke James with Owl in Tree photo from istockphoto\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"This is home for literally millions\" src=\"https:\/\/www.frankejames.com\/fscimages\/14_homemillions.jpg\" alt=\"This is home for literally millions, text illustration by Franke James\" width=\"730\" height=\"71\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Monte Hummel says it is not a sin to cut a tree but we need to do it the FSC way\" src=\"https:\/\/www.frankejames.com\/fscimages\/15_notasin9.jpg\" alt=\"Monte Hummel says it is not a sin to cut a tree but we need to do it the FSC way, illustration by Franke James\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"I feel a bit sheepish\" src=\"https:\/\/www.frankejames.com\/fscimages\/16_sheepish9.jpg\" alt=\"Sheepish illustration by Franke James\" width=\"730\" height=\"640\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Monte says if you are looking at an FSC certified product\" src=\"https:\/\/www.frankejames.com\/fscimages\/16_aerialMonte8.jpg\" alt=\"Monte says if you are looking at an FSC certified product, photo illustration by Franke James, featuring archived aerial photo from FSC archive\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"I buy Fairtrade and Organic so I can imagine buying FSC\" src=\"https:\/\/www.frankejames.com\/fscimages\/27_FairTradeOrg1.jpg\" alt=\"I buy Fairtrade and Organic so I can imagine buying FSC,  photo illustration by Franke James, featuring FairTrade logo, Certified Canada Organic Logo and FSC logo\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Will I stop feeling bad whenever I use paper if I buy FSC\" src=\"https:\/\/www.frankejames.com\/fscimages\/26_stopfeelingbad3.jpg\" alt=\"Will I stop feeling bad whenever I use paper if I buy FSC, illustration by Franke James\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Is buying good wood the answer\" src=\"https:\/\/www.frankejames.com\/fscimages\/27_YesRabbit11.jpg\" alt=\"Is buying good wood the answer, illustration by Franke James\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Come into the forest and I will tell you what I found\" src=\"https:\/\/www.frankejames.com\/fscimages\/29_comeinto.jpg\" alt=\"Come into the forest and I will tell you what I found, photo  illustration by Franke James\" width=\"730\" height=\"105\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"what will I see in an FSC forest\" src=\"https:\/\/www.frankejames.com\/fscimages\/29_foundinforest1.jpg\" alt=\"\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"how you can make a difference\" src=\"https:\/\/www.frankejames.com\/fscimages\/makeadifference.jpg\" alt=\"how you can make a difference illustration by Franke James\" width=\"730\" height=\"72\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"War in the Woods\" src=\"https:\/\/www.frankejames.com\/fscimages\/30_warinwoodsR2.jpg\" alt=\"War in the Woods photo illustration by Franke James\" width=\"730\" height=\"650\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"The Watchdogs have been barking\" src=\"https:\/\/www.frankejames.com\/fscimages\/29_watchdogsbark9.jpg\" alt=\"The Watchdogs have been barking, photo illustration by Franke James featuring Greenpeace logo\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Forestry jobs are at risk\" src=\"https:\/\/www.frankejames.com\/fscimages\/30_forestryjobs8c.jpg\" alt=\"Sawmill photo illustration by Franke James\" width=\"730\" height=\"640\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"treeline\" src=\"https:\/\/www.frankejames.com\/fscimages\/treeline.jpg\" alt=\"treeline illustration by Franke James\" width=\"730\" height=\"105\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Some saw Opportunity\" src=\"https:\/\/www.frankejames.com\/fscimages\/opportunity5.jpg\" alt=\"Some saw Opportunity illustration by Franke James\" width=\"730\" height=\"560\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"A group of people as opposite as oil and water\" src=\"https:\/\/www.frankejames.com\/fscimages\/35_oilwater8.jpg\" alt=\"A group of people as opposite as oil and water, illustration by Franke James\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"vegetarian and cattle ranchers, loggers and treehuggers\" src=\"https:\/\/www.frankejames.com\/fscimages\/36_comparisons1.jpg\" alt=\"vegetarian and cattle ranchers, loggers and treehuggers, illustration by Franke James\" width=\"730\" height=\"760\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"the four groups all got together\" src=\"https:\/\/www.frankejames.com\/fscimages\/37_PeaceFSC8.jpg\" alt=\"the four groups all got together, illustration by Franke James\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"to find a peaceful and profitable solution\" src=\"https:\/\/www.frankejames.com\/fscimages\/38_peaceprofit7.jpg\" alt=\"to find a peaceful and profitable solution, photo-illustration by Franke James\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" id=\"caribou\" title=\"Caribou photo credit Valerie Courtois from A Forest of Blue, Pew Environment Group\" src=\"https:\/\/www.frankejames.com\/fscimages\/39_foundingmembers1.jpg\" alt=\"\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"The heart of FSC is social justice and love of the forest\" src=\"https:\/\/www.frankejames.com\/fscimages\/40_smelltest.jpg\" alt=\"The heart of FSC is social justice and love of the forest, illustration by Franke James\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"The four groups share power equally\" src=\"https:\/\/www.frankejames.com\/fscimages\/36_FSCpower4.jpg\" alt=\"The four groups share power equally, illustration by Franke James\" width=\"730\" height=\"507\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"FSC is like a car\" src=\"https:\/\/www.frankejames.com\/fscimages\/37_FSCcar4.jpg\" alt=\"FSC is like a car, illustration by Franke James\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Chief Harry St. Denis told me\" src=\"https:\/\/www.frankejames.com\/fscimages\/chiefharry_header3.jpg\" alt=\"Chief Harry St. Denis told me, illustration by Franke James\" width=\"730\" height=\"204\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Journal features Chief Harry St. Denis, Wolf Lake First Nation\" src=\"https:\/\/www.frankejames.com\/fscimages\/37_ChiefHarry6.jpg\" alt=\"Journal features Chief Harry St. Denis, Wolf Lake First Nation, photo illustration by Franke James\" width=\"730\" height=\"480\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"treeline illustration by Franke James\" src=\"https:\/\/www.frankejames.com\/fscimages\/treeline.jpg\" alt=\"treeline illustration by Franke James\" width=\"730\" height=\"105\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Four sets of eyes want proof that everything is checked\" src=\"https:\/\/www.frankejames.com\/fscimages\/36_foursetseyes7.jpg\" alt=\"Four sets of eyes want proof that everything is checked illustration by Franke James\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" id=\"proof\" title=\"the proof is in the mail and on the wood\" src=\"https:\/\/www.frankejames.com\/fscimages\/39_FSCproofSnail2.jpg\" alt=\"the proof is in the mail and on the wood, photo illustration by Franke James\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"FSC Chain of Custody\" src=\"https:\/\/www.frankejames.com\/fscimages\/40_FSC_COC7.jpg\" alt=\"FSC Chain of Custody  illustration and certified recycling by Franke James\" width=\"730\" height=\"750\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"My Boreal Forest guide was Chris McDonell from Tembec\" src=\"https:\/\/www.frankejames.com\/fscimages\/45_BFguide2.jpg\" alt=\"My Boreal Forest guide was Chris McDonell from Tembec\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Tembec harvesting plan for an FSC forest\" src=\"https:\/\/www.frankejames.com\/fscimages\/46_LogPlan3.jpg\" alt=\"Tembec harvesting plan for an FSC forest, photo by Franke James\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"The GPS in the fellerbuncher\" src=\"https:\/\/www.frankejames.com\/fscimages\/47_GPSmap4.jpg\" alt=\"GPS in fellerbuncher, photo illustration by Franke James\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"W marks tree to protect it was wildlife habitat\" src=\"https:\/\/www.frankejames.com\/fscimages\/48_W_tree3.jpg\" alt=\"W marks tree to protect it was wildlife habitat, photo illustration by Franke James\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Narrow FSC roads\" src=\"https:\/\/www.frankejames.com\/fscimages\/49_Narrowroads7.jpg\" alt=\"Narrow FSC roads photo illustration by Franke James\" width=\"730\" height=\"600\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Header, Dr. Nicolas Lecomte, SmartWood, FSC auditor for ecology\" src=\"https:\/\/www.frankejames.com\/fscimages\/header_nicolas1.jpg\" alt=\"Header, Dr. Nicolas Lecomte, SmartWood, FSC auditor, illustration by Franke James\" width=\"730\" height=\"232\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Dr. Nicolas Lecomte, SmartWood, FSC auditor for ecology\" src=\"https:\/\/www.frankejames.com\/fscimages\/50_RakeForest1.jpg\" alt=\"Dr. Nicolas Lecomte, SmartWood, FSC auditor for ecology explains why they leave the tops, photo illustration by Franke James\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"This whole Boreal Adventure\" src=\"https:\/\/www.frankejames.com\/fscimages\/Boreal_boots1.jpg\" alt=\"This whole Boreal Adventure illustration by Franke James\" width=\"730\" height=\"499\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"I feel sheepish again\" src=\"https:\/\/www.frankejames.com\/fscimages\/42sheepish_again5.jpg\" alt=\"I feel sheepish again, illustration by Franke James\" width=\"730\" height=\"481\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"What can city people do\" src=\"https:\/\/www.frankejames.com\/fscimages\/whatcancity1.jpg\" alt=\"What can city people do, illustration by Franke James\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Richard Brooks at Greenpeace Canada\" src=\"https:\/\/www.frankejames.com\/fscimages\/44_Greenpeace10.jpg\" alt=\"Richard Brooks at Greenpeace drawing by Franke James\" width=\"730\" height=\"600\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"beliefs and behavior\" src=\"https:\/\/www.frankejames.com\/fscimages\/icandothat.jpg\" alt=\"beliefs and behavior illustration by Franke James\" width=\"730\" height=\"86\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Recycling is good but it is not enough\" src=\"https:\/\/www.frankejames.com\/fscimages\/RecyclingGood4.jpg\" alt=\"Recycling is good but it is not enough drawing by Franke James\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"To protect our forest we need to demand FSC\" src=\"https:\/\/www.frankejames.com\/fscimages\/demandFSC2.jpg\" alt=\"to protect our forest we need to demand FSC photo illustration by Franke James\" width=\"730\" height=\"540\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"beliefs and behavior\" src=\"https:\/\/www.frankejames.com\/fscimages\/beliefs6.jpg\" alt=\"beliefs and behavior illustration by Franke James\" width=\"730\" height=\"580\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"If you care about the forests, illustration by Franke James\" src=\"https:\/\/www.frankejames.com\/fscimages\/44_difference8.jpg\" alt=\"illustration by Franke James\" width=\"730\" height=\"249\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"The least footprint\" src=\"https:\/\/www.frankejames.com\/fscimages\/least_footprint1.jpg\" alt=\"The least footprint, illustration by Franke James\" width=\"730\" height=\"540\" \/><\/p>\n<h3 id=\"credits\">Credits:<\/h3>\n<p><a href=\"https:\/\/www.frankejames.com\/?page_id=28\"><strong><\/strong><\/a><em>Who cares about the Forest? \u00a9 2011 <a href=\"..\/?page_id=28\">Franke James<\/a><\/em><\/p>\n<p><strong><\/strong>Special thanks to the <strong><a href=\"http:\/\/www.fsccanada.org\">Forest Stewardship Council Canada<\/a><\/strong> for sponsoring this story.<\/p>\n<p>And sincere appreciation to the following people and organizations for their contribution to the story:<\/p>\n<p>Russell Diabo, <strong>Algonquin of Barriere Lake<\/strong>; Michelle White, <a href=\"http:\/\/www.chapters.indigo.ca\">Chapters Indigo<\/a>; Drew Tremblay, <a href=\"http:\/\/www.domtar.com\/\">Domtar<\/a>; Richard Brooks, <a href=\"http:\/\/www.greenpeace.org\/canada\/en\/splash\/\">Greenpeace Canada<\/a>; Peter Street, <a href=\"http:\/\/www.nipissingforest.com\/\">Nipissing Forest Resource Management<\/a>; Roy Summers, Local Activist, North Bay Area; Eric Paradis, <a href=\"http:\/\/www.rona.ca\/content\/home\">RONA<\/a>; Nicolas Lecomte,  FSC Auditor, <a href=\"http:\/\/rainforest-alliance.org\/forestry\/certification\">SmartWood<\/a>; Karen Whistler-Clark, <a href=\"http:\/\/www.td.com\/mediaroom\/spokespeople.jsp\">TD Bank Financial Group<\/a>; Chris McDonell, Elaine Marchand, Patrick Garneau, <a href=\"http:\/\/www.tembec.com\/public\/language.do\">Tembec<\/a>; Warren Spitz, <a href=\"http:\/\/www.ucfp.com\/uppercanada\/default.aspx\">Upper Canada Forest Products<\/a>; Chief Harry St. Denis, <a href=\"http:\/\/www.algonquinnation.ca\">Wolf Lake First Nations<\/a>; Monte Hummel, <a href=\"http:\/\/wwf.ca\/\">WWF-Canada<\/a>;<\/p>\n<p>All trademarks are the property of their respective owners.<\/p>\n<p><strong><\/strong>Photographs, illustrations and writing by Franke James, except as noted:<\/p>\n<p>\u201cThe Boreal Forest is Our Tap\u201d illustration by Franke James, features a photo \u00a9 D. Langhorst, Ducks Unlimited, from  <a href=\"http:\/\/www.pewenvironment.org\/news-room\/press-releases\/pew-report-canadas-boreal-forest-houses-worlds-largest-water-source-328956\">\u201cA Forest of Blue\u201d<\/a> Pew Environment Group<\/p>\n<p>The World\u2019s Biggest Carbon Bank illustration by Franke James, features a Boreal wetlands photo \u00a9 Chad Delany, from <a href=\"http:\/\/www.pewenvironment.org\/news-room\/press-releases\/pew-report-canadas-boreal-forest-houses-worlds-largest-water-source-328956\">\u201cA Forest of Blue\u201d<\/a> Pew Environment Group<\/p>\n<p>Caribou photo \u00a9 Valerie Courtois, from <a href=\"http:\/\/www.pewenvironment.org\/news-room\/press-releases\/pew-report-canadas-boreal-forest-houses-worlds-largest-water-source-328956\">\u201cA Forest of Blue\u201d<\/a> Pew Environment Group<\/p>\n<p>&#8220;Lungs of the Planet&#8221; illustration by Franke James uses a source image \u00a9 istockphotos; Owl and Snail illustrations use source photos \u00a9 istockphotos.<\/p>\n<p>Additional photos from FSC-Canada archive.<\/p>\n<p><strong>Featured books:<\/strong><br \/>\nThe Flopsy Bunnies by Beatrix Potter, published in 1909 by F. Warne &amp; Co.<br \/>\nBothered by My Green Conscience by Franke James, published by New Society Publishers<\/p>\n<h3>Research and Resources:<\/h3>\n<p><strong>A Forest of Blue:<\/strong> <a href=\"http:\/\/www.pewenvironment.org\/news-room\/press-releases\/pew-report-canadas-boreal-forest-houses-worlds-largest-water-source-328956\">Canada\u2019s Boreal Forest, the World\u2019s Waterkeeper <\/a> Pew Environment Group<\/p>\n<p><strong>The Boreal Forest Adventure:<\/strong> <a href=\"http:\/\/www.theborealadventure.com\/\">Cooking Like Mother Nature<\/a> by Nicolas Lecomte, Biol., PhD <em>(Mother Nature\u2019s Recipes available as a download.)<\/em><\/p>\n<p><strong>Turning Up the Heat:<\/strong> <a href=\"http:\/\/www.greenpeace.org\/usa\/en\/media-center\/reports\/turning-up-the-heat-global-w\/\">Global Warming and the Degradation of Canada\u2019s Boreal Forest<\/a>, by Christy Ferguson, Elizabeth A. Nelson and Geoff G. Sherman; Greenpeace Canada, March 2008<\/p>\n<p>\u201cThe Forest Stewardship Council is the only certification system currently supported by Greenpeace.  Products or pulp certified by the Forest Stewardship Council (FSC) have been given an environmental stamp of approval. The FSC certification system, which involves a third party audit of forest operations, is the only guarantee of sustainably managed forests.\u201d<\/p>\n<p>Produced by <a href=\"https:\/\/www.jamesgang.com\">The James Gang,<\/a>FSC\u00ae-CAN-0031, for <a href=\"http:\/\/www.fsccanada.org\/fscstory.htm\">FSC Canada<\/a><\/p>\n<p><a class=\"twitter-share-button\" href=\"http:\/\/twitter.com\/share\" data-count=\"none\" data-via=\"frankejames\">Tweet<\/a><script src=\"https:\/\/platform.twitter.com\/widgets.js\" type=\"text\/javascript\"><\/script><\/p>\n<p><a type=\"button\" name=\"fb_share\" href=\"http:\/\/www.facebook.com\/sharer.php\">Share<\/a><script src=\"https:\/\/static.ak.fbcdn.net\/connect.php\/js\/FB.Share\" type=\"text\/javascript\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWho cares about the Forest?\u201d is the question author\/artist Franke James\u2019 explores in her creative personal story for the Forest Stewardship Council of Canada. Franke is the author of Bothered By My Green Conscience which merges science, art and storytelling to inspire people to take action and \u201cdo the hardest thing first\u201d for the planet. &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.jamesgang.com\/ideas\/who-cares-about-the-forest\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Who cares about the Forest?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[360,361,362,400,363,364,16,365,271,366,367,368,369,370,371,66,372],"class_list":["post-418","post","type-post","status-publish","format-standard","hentry","category-environment","tag-boreal-forest","tag-certification","tag-chris-mcdonell","tag-environment","tag-forest","tag-forest-stewardship-council","tag-franke-james","tag-fsc-canada","tag-greenpeace","tag-jordan-oconnor","tag-monte-hummel","tag-nicolas-lecomte","tag-richard-brooks","tag-sustainable","tag-tembec","tag-visual-essay","tag-wwf"],"_links":{"self":[{"href":"https:\/\/www.jamesgang.com\/ideas\/wp-json\/wp\/v2\/posts\/418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jamesgang.com\/ideas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jamesgang.com\/ideas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jamesgang.com\/ideas\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jamesgang.com\/ideas\/wp-json\/wp\/v2\/comments?post=418"}],"version-history":[{"count":4,"href":"https:\/\/www.jamesgang.com\/ideas\/wp-json\/wp\/v2\/posts\/418\/revisions"}],"predecessor-version":[{"id":426,"href":"https:\/\/www.jamesgang.com\/ideas\/wp-json\/wp\/v2\/posts\/418\/revisions\/426"}],"wp:attachment":[{"href":"https:\/\/www.jamesgang.com\/ideas\/wp-json\/wp\/v2\/media?parent=418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jamesgang.com\/ideas\/wp-json\/wp\/v2\/categories?post=418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jamesgang.com\/ideas\/wp-json\/wp\/v2\/tags?post=418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}