Imagination redefines the executive portrait

By Franke James, MFA

Can imagination redefine the executive portrait? The genre is usually typified by pretty staid and conservative photos — just pick up any annual report. But if you’re lucky enough to work with clients who are willing to explore new solutions, there may be opportunity for creativity. I love the challenge of creating a portrait that captures the personality of that executive and tells the company story. If it stands on its own as illustrative photographic art even better. Below are some examples of business portraits I’ve created for companies in the software industry. You’ll spot pop culture references to the Twist, comic books, benday dots, Roy Lichtenstein, curve-balls, and even pizza wars.

photo of business exec by Franke James

Portrait: Sales executive in risk management software.

photo of business exec by Franke James

Portrait: Senior executive in risk management software.

photo of business exec by Franke James

Portrait: Senior executive in risk management software.

photo of business exec by Franke James

Portrait: Senior executive in risk management software.

photo of business exec by Franke James

Portrait: Programmer in risk management software.

photo of business exec by Franke James

Portrait: Programmer in risk management software.

photo of business exec by Franke James

Portrait: Senior executive in PSA software.

Photos © Franke James, The James Gang

Eye-care ad campaign uses storytelling to engage readers

Storytelling from the perspective of an eye doctor inspired this latest James Gang magazine campaign for Right Medical ophthalmic equipment. The ads stand out as fresh, innovative and engaging in the category. The concept is a result of extensive interviews with Right Medical suppliers and distributors to determine the issues influencing their customer’s purchasing habits. The whimsical copywriting and playful art direction is a James Gang signature. (Shown below are two ads from the campaign.)


Right Medical ad campaign © 2007-2008 The James Gang