How do you explain the marketing opportunity that ‘widgets’ offer, without having people’s eyes glaze over from too much technical jargon? Well, Franke James article on Nine Ways to Widget Wisdom managed to do just that. Franke broke down the basics of widgets into a simple nine step primer that even computer neophytes can understand. Translating complex technology into easily understood language with concrete examples is a skill that the James Gang has been honing for years.
Jonathan Wolfe, Senior writer at The Case Foundation contacted The James Gang for permission to use the article, saying, “It explains widgets in an easy, concise, web-friendly way.”
The James Gang is delighted to have this opportunity to speak to the Case Foundation audience. It’s a nice pat on the back when you know their mission is to narrow the digital divide in society. Below are the nine points. Read the full article.
- Widgets make Content Portable
- Widgets are Free Advertising
- Widgets help people Embrace your Brand
- Widgets are a Window
- Widgets come in All Sizes
- Widgets have No Red Tape
- Widgets are Easy to Build
- Widgets are the Next Wave
- Now, you are Widget Wise. Have fun!
For those who are keen on exploring widgets in more depth, Franke has written two more widget articles:
About The Case Foundation
The Case Foundation was founded in 1997 to finding lasting solutions to complex social challenges such as the ‘digital divide’. Jean and Steve Case founded the Case Foundation in 1997 to reflect their family’s heartfelt commitment to finding lasting solutions to complex social challenges. Today, the foundation is pursuing a number of initiatives, and is particularly focused on three strategies:
- Encouraging collaboration;
- Supporting successful leaders; and
- Fostering entrepreneurship in the nonprofit sector.
Case Foundation is applying these strategies to meet the needs of underserved children and families; create thriving and sustainable economic development for communities; bridge cultural and religious divides; expand civic engagement and volunteerism; and accelerate innovative approaches to health care.
Since Jean and Steve Case established the Case Foundation in 1997, the foundation has worked to address complex social problems by partnering with a number of local, national, and international organizations. A specific example of this approach is the foundation’s early efforts to bridge the “digital divide” — which began by identifying Computer Learning Centers Partnership (CLCP) in Fairfax County, Va., as a model for after-school technology programs that could be adopted nationally.
The initiative’s positive impact on students led to a major national investment in 1999, when Jean and Steve spearheaded an effort to bring together high-tech companies, nonprofit organizations, and state and local governments to create PowerUP. With support from America Online, Cisco, Hewlett-Packard, the Waitt Family Foundation, America’s Promise, the Boys & Girls Clubs of America, and other youth-serving organizations, PowerUP created a network of nearly 1,000 community technology centers for underserved youth across the country. Read more about the Case Foundation.